One Page Checkout

The checkout page is one of the most vital aspects of an e-commerce business. It’s the final step in the order process and ends up making or breaking a sale. Traditional checkout requires multiple steps to finalize an order unlike one page checkout which lists each step onto a single page. This makes life easier for the customer which in turn will decrease shopping cart abandonment rates for your online store. The higher the conversion rates, the more revenue for you.

Online stores that use traditional checkout have experienced upwards of 60% shopping cart abandonment. Consumers get frustrated if there are too many steps involved to place an order. In most cases, the longer the process, the easier it is for people to leave your site. That is why so many people begin entering information in the beginning of the checkout process and then all of a sudden leave before completing it. A checkout with several pages is at another disadvantage, people have to wait for each page to finish loading and online users have a tendency to lose patience quickly.

One page checkout in comparison, is known for being both faster and more convenient than traditional checkout. Some studies suggest that single page checkout can increase conversions up to 70%. It reduces the total amount of steps and lets customers complete their order with ease. There are still some people who prefer to do things the old way. There is a slight learning curve involved to get accustomed to this new type of checkout and some find it difficult to adjust right away. If not done correctly, one page checkout will seem overwhelming, because too much information takes up that page. There’s a chance that customers will find it discouraging to complete the entire form.

There are certain techniques you can use to better enhance your one page checkout. The best tip is to keep it short and simple. Don’t require the consumer to fill out too much information, stick with the most important. Display error messages as he or she is filling in the information, not after the form is submitted. Make sure you add detailed directions on how to correct any mistakes. Also, break down the different sections on the page to guarantee that the customer will not get confused about what they should or shouldn’t fill out.

Key Features of One Page Checkout

• Shipping options
• Shipping address
• Billing address
• Complete order details
• Payment options
• Payment details
• Coupon or promotional code section
• Order confirmation

In addition to using a single page checkout for your ecommerce website, there are also a number of other ways you can decrease shopping cart abandonment and increase conversions. Try to include a few or all of the following features to your checkout page:

• Show product images in the shopping cart
• Display security symbols to make consumers feel that their purchase is protected
• Give new users the ability to check out as a guest instead of forcing them to register
• Lower the cost of shipping
• Make it as easy as possible to change color, size or quantity of items in the shopping cart directly within the checkout page
• Offer as many payment options as you can
• Include customer service contact information such as phone, email or live chat
• Include return policy

With a one page checkout, ecommerce businesses are able to turn more visitors into paying customers. The first step is to select an ecommerce solution that provides the simplest and most checkout software so online shoppers can have the best shopping experience and you will be able to get more customers. Getting that right helps to improve all other parts of your online store.

What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only offering one page checkout, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!