Submit Product Feeds

25 Nov

Product RSS feeds are data feeds of products that can be bought through online retailers. These kinds of feeds are listed by both top search engines as well as product search engines to generate more traffic for products that are sold on the internet. Whenever you add a new product to your e-commerce site or modify the details of a current product, product comparison and normal search engines will both be notified of the change. Consumers searching for a specific product will be able to find your product in the search results pages. Chances are they will make a decision to purchase from your ecommerce store even though they have never visited your store before, this is all thanks to product RSS feeds.

Content rich web sites usually rank very well in major search engines, because they contain a lot of information which lets the search engines determine what they have to offer and the type of audience they are trying to target. E-commerce web sites on the other hand are mostly filled with images, because a picture is worth a thousand words in terms of selling on the web. Search engines have more difficulty deciphering the content so ecommerce web sites have a much harder time being discovered and indexed. When you submit product feeds, search engines are notified to crawl your product pages. As a matter of fact, they help to immediately alert the search engines that a new product is listed on your site or if changes are made to a product. Some search engines like Google even displays product images collected from the product RSS on the first search results page if the the user searches for a popular product term.

Product comparison engines also play a huge role in helping to market your products on the web. Price comparison websites use this technology to bring together users that are searching for products to buy and the online stores that are selling them. It is a virtual product feed marketplace where consumers are looking for a product and the best price for that product, and online stores are getting exposure to millions of online shoppers. There are a number of these web sites out there, some are absolutely free and others are free to submit product feeds but require the online retailer to give up a percentage when a sale is made. These types of web sites are called CPC price comparison sites. Their role is that of a major affiliate, earning commission from thousands of e-commerce businesses. Here is a list of some of the top price comparison sites:

  • Yahoo Shopping
  • Google Product Search
  • Bizrate
  • Pricegrabber
  • Shopzilla
  • Shopping

There are some major advantages of using product RSS besides the obvious. Here are just a few reasons why you should submit product feeds:

  • Automatic updates of data feed
  • Target audience are consumers rather than web surfers who are only looking for information on the internet
  • Compare your products and prices with direct competitors through price comparison sites
  • A few price comparison sites allow you to submit store discounts which will help you get even more traffic to your store
  • Consumers that come across your store because you have a certain product they want will likely check out your other products
  • Conversion rates will likely go up, because it eliminates the unnecessary page views usually required to get to your product page

There are many more price comparison sites and other places on the internet that you can submit product feeds to. With the right >product marketing software, you don’t have to do all the work yourself. Simply use the automatic product feed submission feature provided by your ecommerce solution to actively promote your online store for you without going through all the trouble yourself.

What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!

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